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Arts

Oakland Día de los Muertos event unveils 34-foot La Catrina statue

Katherine Langford
Katherine Langford
Katherine Langford
Editor-in-Chief · Edina, MN

Katherine oversees editorial operations across all six brands. Before joining The Meridan Group, she spent 14 years at the Minneapolis Star Tribune, where she led the metro desk through its digital transformation. She holds a Master's in Journalism from Northwestern's Medill School.

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Editor-in-Chief · Monday, November 2, 2026 at 1:56 AM · 5 min read
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A vibrant celebration of Día de los Muertos with the La Catrina statue in Oakland.

As the sun dipped below the horizon, casting a warm glow over Oakland's Fruitvale District, the streets buzzed with an energy that was palpable. Families and friends, dressed in vibrant colors, gathered to celebrate a tradition that transcends generations: Día de los Muertos, or the Day of the Dead. This year, the festival was marked by the unveiling of a monumental 34-foot La Catrina statue, an artistic marvel that drew thousands, reflecting the resilience and spirit of the local Hispanic community.

What Happened

On Sunday, November 1, the annual Día de los Muertos festival in Oakland attracted record crowds, with estimates suggesting attendance could reach 150,000. The streets of the Fruitvale Transit Village were alive with the sounds of laughter, music, and the aroma of traditional foods. The event, organized by the Unity Council, serves as a poignant reminder of the importance of honoring loved ones who have passed away.

Don Wren, a local resident, expressed his awe at the event's scale, remarking, "It's the biggest I ever went to!" This sentiment echoed throughout the festival, as families came together to celebrate life, love, and the memories of those they have lost.

At the heart of this year's celebration was the striking La Catrina statue, commissioned by the Unity Council and crafted by artists from Mexico City. The statue, heralded as the largest of its kind in America, stands as a symbol of unity and the enduring spirit of the Latino community. With arms outstretched in a welcoming gesture, La Catrina embodies the festival's theme: "Bienvenidos. Aqui estamos Y no nos Vamos," which translates to "Welcome. We are here and we're not leaving."

Community Impact

The Día de los Muertos festival is not merely a celebration; it is a vital cultural event that strengthens community bonds and fosters a sense of belonging. Blanca Martinez, communications coordinator for the Unity Council, highlighted the significance of the festival, stating, "Basically, it means we all end up in the same place. No matter how decorated, how beautiful, how much money you have, we all end up passing away." This profound understanding of life and death resonates deeply within the community.

Local vendors lined the streets, offering handmade crafts, traditional foods, and altar displays that honored the memories of loved ones. Wendy Rodas, an artist at the festival, shared her emotional connection to her altar, which featured photos of her father, Faustino, alongside mementos that represented her family's history. "I remember them all. They gave to us, so it's a good way to honor them back and remember, you know, that they provided and here we are remembering them," Rodas said.

The Role of Art in Celebration

The introduction of La Catrina not only adds a visual centerpiece to the festival but also serves as a catalyst for artistic expression and community engagement. The statue's inscription, "la lucha continua," or "the battle continues," reflects the ongoing struggles faced by the Hispanic community in the United States. Martinez emphasized the importance of such symbols, stating, "It kind of inspires you, you know? It keeps you going." The presence of La Catrina encourages attendees to celebrate their heritage while acknowledging the challenges they face.

Art plays a crucial role in cultural preservation and expression. The festival showcases the talents of local artists, providing them with a platform to share their stories and experiences. This year, the altar displays created by local artists were a testament to the rich tapestry of memories within the community. Each altar told a unique story, filled with personal items that evoked cherished memories. Local artist and muralist, Carlos Ruiz, expressed the importance of these altars, stating, "Each piece is a narrative, a way for us to communicate with those we've lost. It's a healing process for many of us."

What Día de los Muertos Means

Día de los Muertos is a time for reflection, remembrance, and celebration of life. It is a day when families gather to honor their ancestors, share stories, and create new memories. The festival allows individuals to confront the reality of death while celebrating the lives of those who have passed. This duality is central to the holiday's significance, as it encourages a healthy dialogue about mortality.

The festival also serves as an educational opportunity for those unfamiliar with its customs. As the community comes together, they share their traditions, fostering understanding and appreciation for the rich cultural heritage of the Hispanic community. This year, the festival's organizers aimed to create an inclusive environment where everyone could participate and learn, regardless of their background. Local schools were invited to attend, and many students engaged in workshops leading up to the event to learn about the significance of Día de los Muertos.

Looking Ahead

As the festival concluded, participants left with more than just memories; they carried with them a renewed sense of community and purpose. The success of this year's Día de los Muertos celebration signals a bright future for the event, with organizers already planning for next year's festivities. The Unity Council is committed to expanding the festival, ensuring it remains a vital part of Oakland's cultural landscape.

The presence of La Catrina will undoubtedly continue to inspire future generations, reminding them of the importance of remembering their roots and honoring their ancestors. The statue stands not only as a work of art but as a symbol of resilience, unity, and the enduring spirit of the Hispanic community in Oakland.

In a world that often feels divided, events like Día de los Muertos serve as a powerful reminder of our shared humanity. As families gather to celebrate life and remember those who have passed, they reinforce the values of love, commitment, and community that are essential to the American dream. The Unity Council plans to incorporate more interactive elements in future festivals, such as workshops on traditional crafts, cooking demonstrations, and storytelling sessions that can deepen the community's connection to their heritage.

Moreover, the festival's growing popularity has opened doors for local businesses, providing them with a platform to showcase their products and services. By supporting local vendors, attendees contribute to the economic vitality of the Fruitvale District, creating a ripple effect that benefits the entire community. This year, many vendors reported increased sales and new customers, highlighting the festival's role as a catalyst for local entrepreneurship.

As Oakland's Día de los Muertos festival continues to evolve, it stands as a testament to the power of community, culture, and remembrance. It is a celebration that not only honors the past but also paves the way for a vibrant future, ensuring that the stories of those who have come before are never forgotten.

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